Online Gallery, Sales + Marketing Tool for Photographers
Get an extra FREE MONTH of Pic-Time with code: KATFERG
This quick-link resource page has been designed for anyone curious about the all-in-one online gallery and sales tool for photographers: Pic-Time.
I ran an introductory webinar hosted by The Photography Business Coach – Mark Rossetto and you’ll find the replay BELOW.
Keep an eye on the Walk The Talk program page for what’s coming next.)
What to expect in webinar replay:
HOT TIP: If you’re using the Chrome browser, be sure to add on the free Chrome extension: Video Speed Controller. It’ll change your life! (You can speed up or slow down the pace of ANY video online using hot key controls or on-screen commands)
EDIT: At 46:15 in the webinar, I talk about the GST (aka tax) component needing some development…and as of mid-February 2022, said development came through! Now you CAN display your store and product pricing including tax (as opposed to having it add on during checkout.)
This is great news for Australian and European users in particular!
What is Pic-Time?
In a nutshell, Pic-Time is a beautifully styled, powerful online gallery, store/e-commerce and marketing platform for photographers – commercial, domestic, fine art…you name it.
Founded by husband and wife team, Nirit and Amir Karby, in 2010, Pic-Time integrates with pro photo labs all over the world. By seamlessly combining contemporary design AND smart technology, Pic-Time helps photographers elevate, market, and sell their work – in both digital and physical formats.
Pic-Time Discount Code
Once you’ve done your trial and want to officially sign up to Pic-Time, you can punch in my partner code to receive another free month of whichever plan you choose.
Get one FREE MONTH with code: KATFERG
P.S If you have a friend or colleague already using Pic-Time, they’ll have a code of their own too so you can easily swap mine out for theirs if you prefer, no worries 👍🏼.
As a new user you’ll also be allocated a unique randomised referral code, which makes it super easy to share the love and be rewarded – should you feel so inclined.
Pricing & Plans
Head straight to the Pic-Time plans and pricing page to see the current pricing and to compare available plans (client galleries, art galleries, and bundles including both) side-by-side.
Client gallery and art gallery stand-alone plans both offer a FREE option for the primary purpose of providing an opportunity for users to continue to get familiar with the system.
The free client gallery plan can be used actively i.e. with clients and guests. A 15% sales commission is collected by Pic-Time on sales ONLY when using a free client gallery plan. There are NO commissions once users are on a paid plan (nor during your trial period.)
A Lab Near You
Pic-Time currently integrates their curated product selection with more than 30 professional photo labs and suppliers globally.
You also have the flexibility to self-fulfil any products you like, from any supplier you like – you’re not ‘locked in’ to choosing an integrated supplier at all. Integrate with one, three, ten…or none at all.
For sake of shipping costs, it may be best to choose a supplier in your country, though most ship globally regardless. So if you find a swoon-worthy product from a lab half-way ’round the world that you just HAVE to have in your store…you can!
In terms of payment gateways, those in the US can choose to have Pic-Time collect payments for them.
In terms of a CRM integration, at this stage Pic-Time users can sync with their Studio Ninja account, allowing clients to access their gallery, quotes, invoices and questionnaires all in one convenient online portal.
For photographers utilising Studio Ninja, orders via Pic-Time can be synced so relevant sales/financial information and tracking is all neatly compiled in the one place.
Studio Ninja offer a free 30-day trial so go check it out if you haven’t already.
I’m a founding user (and fan) but see for yourself what all the fuss is about. (And if you decide to sign up after your trial, you can punch in my referral code to get 20% off your plan for life: IN944Y.)
Help Getting Set Up
If you’d like one-to-one help getting your account and galleries set up, Pic-Time has a professional services team available to ‘hand-hold’ you through the process for an additional cost.
This optional paid service is designed for those who don’t have the time, patience or propensity to use the free resources available to help them get started. (Scroll down to the ‘Free Resources’ section of this post to find out more.)
Utilising the professional services team is a great idea for those who want a fast-tracked, personalised option and/or those who learn best when doing/being shown ‘in-person’ (rather than by reading or watching video.)
Gallery Migration – Switching to Pic-Time
Sign up for a monthly plan and have your galleries migrated for $2 ea. Those on yearly plans can migrate for $1 per gallery and if you sign up for two years of any plan, migration is 50c per gallery.
If you have more than 300 galleries to migrate, you’ll receive an extra 15% discount.
These are providers from which the PT team can migrate for you:
Your existing scene structure AND client email info can also be included in your migration if moving from any of these providers:
If you’re ready to get started (don’t delay…the process can take between 4-6 weeks depending on your amount of galleries) you can jump straight in to completing your gallery migration request form.
Gallery Migration App – Celebrate Your Move to Pic-Time with a Promotion
Keen to let your clients know their gallery has migrated to a new home AND you’ve created a special offer for them to celebrate?
Check out the Gallery Migration App.
There are a number of free, detailed resources to help the Pic-Time community set up and best utilise the platform:
- PIC-TIME HELP CENTRE: an online searchable and ever-evolving knowledge base packed with step-by-step written and visual answers/instructions to all the most common questions.
- LIVE CHAT SUPPORT: Pic-Time users (along with their clients AND all gallery visitors) have access to live chat support directly in the platform. The support team are located all over the world so there’s typically always someone available (though short wait times may apply during peak periods.) With access to both the system and the development team, the support team are able to locate and fix issues or help provide instruction etc. as needed.
- ‘PIC-TIME COMMUNITY’ FACEBOOK GROUP: Where PT users, support and development teams, and Pic-Time founders (Nirit and Amir) informally e-meet to discuss, question, research, problem solve and celebrate all things Pic-Time. Here, the search feature is your friend (if you’re thinking it…it’s possibly been asked before!)
- PIC-TIME YOUTUBE CHANNEL: A detailed webinar series and quick-step tutorials are hosted here – among other things – and are freely accessible at your convenience.
HOT TIP: If you’re using the Chrome browser, be sure to add on the free Chrome extension: Video Speed Controller if you ever watch videos on the web. It’ll change your life! (You can speed up or slow down the pace of ANY video online using hot key controls or on-screen commands)
So this is the Pic-Time feature that first caught my eye…and enticed me to switch from my previous gallery provider.
Knowing I wanted to use my online shop in place of In-Person Sales (IPS), I could see this offered the best online sales experience possible.
How does it work?!
The photos in your gallery AUTOMAGICALLY (not a word…but definitely a thing) populate into the products in your store so your clients are experiencing their own photos as finished product mock-ups from the very first time they enter their gallery and store.
It helps eliminate the guesswork. It helps clients envision how their finished products will look. It helps to sell.
As the photographer, you can choose which images are initially populated (by ‘favouriting’ at least six of your best images before you send the gallery to your client/s.)
Once your clients begin doing the same, their favourites will take precedence (and you’d be wise to let them know about this feature. It offers them a great sense of control and ownership.)
Pic-Time is more than an online gallery provider and a large part of its power and effectiveness comes in the form of its vast range of sales automations.
Designed with different philosophies and objectives at their core, the diverse suite of automation apps can help increase sales, build traffic and brand awareness, and streamline certain workflow tasks.
Sales automations include apps such as abandoned cart, post order promotion, anniversary sales, rolling publish, gallery visitor boost, the Simple Sales System (read more about that further down this page), gallery backup systems, and mini session sales.
You can find out more about each of the different sales apps on the Pic-Time YouTube channel.
You also have the ability to run general coupon apps, sell gift cards in-store, offer a print incentive and send pre-designed products to clients with a special promotion.
Find out more about the Pic-Time sales automation suite HERE.
In 2021, Pic-Time released an in-house slideshow builder included free with all paid plans. It’s quite the game-changer given its ability to create slideshows in standard (2:3), widescreen (16:9), film (4:3) and/or mobile (9:16) formats.
There are over 1700 licensed music tracks to choose from along with auto and self-designed beat matching, audio trimmer, watermarking, device-specific display options, download and embed functionality…and you can also sell slideshows to your clients directly from the Pic-Time platform.
Got your own music you want to upload and beat match? Go for it.
You can also sign on for unlimited 4K slideshow download capability for a small additional monthly fee if you like.
Customise your slideshows with colour, text, your logo and a selection of layouts…and share on social media to help engage your audience and elevate your brand. (NB: Pic-Time continues to support the display of slideshows created in SmartSlides and Animoto, along with video hosted on YouTube or Vimeo.)
You can find out more about slideshows in this feature announcement Pic-Time blog post and get 6 tips on how to make beautiful Pic-Time slideshows here.
Pic-Time art galleries can be used in addition to your existing client gallery platform or as a stand-alone product. In April 2022, the function became a complimentary inclusion with any of the ‘Complete’ plans.
Designed to provide a customisable online gallery and sales system for those wanting to exhibit and sell their photography, art galleries allow for video, audio and written artist statements and supporting material.
Users can customise their art gallery’s colours, fonts and layouts…and offer their printed artwork as finished product – in a selection of sizes and finishes – crafted by a professional lab(s) and delivered to the purchaser’s door.
Photographers can also offer their work as open or limited editions and price to suit. Finished pre-designed products such as albums, books and calendars etc. can also be sold as is.
Art galleries include some 25+ elegant room views to help elevate the sales experience for users and photographers can share their finished gallery as a stand-alone site or integrated into their existing website.
The Simple Sales System
One of the most advanced sales automation apps inside Pic-Time was designed with photographer and educator, Annemie Tonken (of This Can’t Be That Hard educational resources for pro photographers), with the aim of bringing the benefits of an In-Person Sales (IPS) system to an online platform by way of both predictable and profitable sales.
The premise of the Simple Sales System (SSS) is this: set up three packages, create a preview of the clients photos (by way of a watermarked slideshow and/or watermarked preview still images), send to the client with a customisable limited viewing time e.g. 24 or 48hrs etc. after which a package purchase must be made (with optional upgrades) in order for the complete gallery and a la carte online store to open.
Annemie has created a free educational webinar on the SSS for those who want to dive deeper into the strategy, and the Pic-Time team recently hosted their own dedicated in-depth SSS webinar with Annemie and a handful of photographers thriving with the system.
I hope this resource has helped you get a feel for much of what Pic-Time has to offer professional photographers and their clients, while pointing you in the right direction to further pursue any particular area or function of interest.
I’m not a Pic-Time employee…but I certainly am an enthusiastic user!
And I believe there’s barely a photography business out there that couldn’t utilise the platform in some way, shape or form to elevate their business and add to their income.
And if it’s not, you can now strike Pic-Time off your long list of things to think about as a photography freelancer or business owner (and frankly, that’s always a win!)